I’m an insatiably curious strategy and marketing leader obsessed with creative problem-solving and compelling storytelling — all in the name of better understanding human behavior to solve brand challenges.
Throughout my decade of experience in the world of advertising and media, I’ve thrived in creating order and inspiration amidst ambiguity, leading brands and cross-functional teams to success within social, influencer marketing, digital, and emerging media.
I love asking why, breaking down complex marketing problems into digestible briefs and strategies, and turning creative ideas into actionable marketing plans. Dedicated to the idea that vision without action is a daydream, and action without vision is a nightmare.
Currently leading brands to social and creator content greatness at Blue Hour Studios.
Passionate about list-making and pie-baking. Midwest born, Brooklyn based.
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Background Check
Experience
Hyphen — Brooklyn, NY
Freelance Brand Strategist & Marketing Consultant
2022 - Present
Blue Hour Studios — NYC
Brand Strategy Director, Associate Strategy Director
2020 - 2022
Horizon Media — NYC
Associate Strategy Director, Strategy Supervisor, Sr. Strategist, Strategist
2015 - 2020
dscout — Chicago, IL
Research Analyst
2015
News America Marketing — Chicago, IL
Account Associate, Account Coordinator
2013 - 2015
Brands & Clients
Disney, Amazon, Nordstrom, Unilever, Taco Bell, Nike, American Express, Kraft-Heinz, Toyota, L’Oreal, Petco, Constellation Brands, Capital One, Church & Dwight, ThirdLove, Sleep Number, Eko & Walmart, Optum, Partnership to End Addiction, Dean Foods, LG, YouTube, Samsung, Walgreens
Education
Indiana University
School of Journalism — Advertising & Public Relations